Ishq | عشق

Just received my bottle of Ishq today and I’m beyond excited—I want to spray it on everything! From the very first spritz, it’s clear this fragrance is on another level. The opening is smooth and magnetic, the heart is warm and refined, and the dry-down lingers with a richness that feels timeless.

I’ve owned Creed and many other top colognes, but none come close to the elegance and soul of Ishq. It’s powerful yet balanced, luxurious yet wearable—truly a scent that leaves a lasting impression. This isn’t just a fragrance; it’s an experience I’ll keep coming back to.

Ishq is a beautiful scent, it exceeded my expectations. Thank you so much.

Give yourself the spa treatment with this beautiful scent!

Ishq is a lovely perfume. The incense note mixed with the amber and saffron gives it this fizzy coca cola vibe in the opening. I’ve been layering all 3 and it’s a delicious.
Ishq smells like walking into a magical bazaar in the desert. The sun is setting in the distance, creating a beautiful light spectacle in the sky. The spices and sweet incense from the market wrap around you like a blanket. The evening is warm but breezy and you can’t help but try to look for the source of the mystical aroma in the air.

I really enjoy the smell but unfortunately it doesn't last on skin or clothes. For the price point and quality I would have expected it last all day, if not a minimum of 4 hours. However I notice it lasts 2-3 hours, even in clothes. I purchased Hayam and noticed it lasts longer but still not all day.